The list matters more than the copy.
A plain message to the right fifty people beats a perfect one to the wrong five hundred. Most of the work in outreach happens before anyone writes a word.
I work on growth: who should hear about a company, what they should hear, and how it travels once they do.
A plain message to the right fifty people beats a perfect one to the wrong five hundred. Most of the work in outreach happens before anyone writes a word.
Every claim should trace back to where it came from. It is how we build at Alethman, and it is how I think marketing earns trust.
Every post and every email lives or dies on its first sentence, so that is where I spend the most time. A few of mine are further down this page.
Building something, raising for it, or trying to get the right people to notice? Write to me.
arush@